M4RK & CO.

Design is a good idea

M4RK & CO. is a Toronto-based digital design studio.

We focus on turning information into ideas and finding ways for people to connect with them.

Selected projects and clients /

Humanscale

Humanscale is a leading designer and manufacturer of high-performance ergonomic products. Humanscale is going beyond sustainability by aiming for a Net Positive impact and are the first manufacture to take on the entire Living Product Challenge.

Humanscale

  • Beyond Sustainability
  • Some visuals taken from the presentation we designed to accompany the North American speaking tour. The presentation explains the achievements and challenges of aiming for a Net Positive impact.

Humanscale

  • Beyond Sustainability
  • Everything we do has an impact - Humanscale is aiming to make it a Net Positive one.

Humanscale

Humanscale

  • Beyond Sustainability
  • Humanscale has partnered with WWF since 2008. This program aims to restore the once rich ecosystem of the Eastern Plains in Cambodia, an area suffering from intense poaching. Since this program began, nearly all species have shown significant recovery, with the exception of tigers.
  • Living Product Challenge / Place

Leapfrog

Leapfrog is a startup and web-based app that's aiming to be "96% better than buying a new car the old way".

Leapfrog

  • Leapfrog is a startup based in Vancouver. Leapforg allows consumers to find and buy new vehicles online by accessing live dealer inventories. Customers find a vehicle, make an offer, and if successful, arrange for pickup at the local dealership. A beta launch is being released in Vancouver and Calgary in 2017. #skipthesalesman
  • Work in progress...

Leapfrog

  • As creative director, I worked with client and agency stakeholders to facilitate the completion of this web application and the marketing materials that will support it. These will be extended to social media & community building, content marketing, events, and advertising to support a national launch campaign in 2017.
  • Work in progress...

accenture

  • Accenture is an international management consulting, technology services, & outsourcing company.
  • I partnered with Harris Damashek and his Brooklyn-based consulting firm to pitch & win this client.
  • We collaborated on dozens of marketing and design based projects for Accenture over about a five year period.

accenture software

hp

  • HP has one of the largest e-commerce sites in existence. After almost a decade without much change, they needed an overhaul of their user experience and interface design.
  • I was hired on a team of 3 other ux consultants who operated within the Critical Mass Toronto office. We met daily with HP product owners & stakeholders and facilitated requirements-gathering sessions, ux discussions & formal design presentations.
  • We handed off design templates & detailed specs after an intensive four month wtime period.

bmo

  • Ready, Set, Goal! - The Bank of Montreal holds this contest annually as part of their commitment to youth soccer in Canada.
  • Working with The UX Guys, we increased the number of entries and streamlined the enrollment process.

cleanpix

  • CleanPix is an enterprise web application that stores, manages & delivers brand assets.
  • I worked with the founders & their in-house team to redesign the user experience, interactions & interface.

cleanpix

  • CleanPix is an enterprise web application that stores, manages & delivers brand assets.

original joe’s

  • In addition to helping update their website, I worked closely with Jeff Humphries, Digital & Social Media lead to engage their audience and utilize social media for both community building as well as content development.

zu

  • Zu is a digital agency based in Saskatoon.
  • I worked as their creative director remotely from my Toronto office & travelled regularly to meet with business development & creative teams there.
  • We designed a new site to help showcase recent changes in leadership & in the direction of the company.

saab

  • Lowe Brindfors was the agency of record for Saab. After working with them on the 9-3 SportCombi site, i was also contracted to update some of the main pages on saab.com

saab 9-3 sport combi

  • When Saab launched their 9-3 SportCombi and re-introduced the hatchback to their model year 2005 lineup, i was hired to direct the international campaign website(s).
  • I worked with their internal creative team in Stockholm as well as with project management, stakeholders & agency partners.

bmw

  • BMW Canada website design.

mini

  • Mini Canada website design

mercedes-benz

  • Creative lead for Mercedes-Benz USA in the early days of Critical Mass Calgary.
  • Working with a large creative team, we developed several versions of mbusa.com, created numerous campaigns, micro-sites, interactive features, videos, and developed one of the first online vehicle configurators

nasa

  • Working alongside the new business team at CM Chicago & the creative team in Calgary, we pitched and won the opportunity to redesign nasa.gov.
  • I led the creative team to refine & complete the design concepts we pitched, which included formal user testing & presenting to stakeholders at NASA.
  • It was a challenging but rewarding project - we were given certificates of appreciation from the US Government for helping after the Columbia disaster & awarded a Webby for the Government and Law category.

Brands + Projects /

Profile /

M4RK & CO. is a Toronto-based design studio led by Mark Abernethy.

Design fundamentals, typography, and visual communication forms the basis of everything we create, including: brand strategy, marketing, advertising, UX strategy, interace design, application design, motion graphics, video, and animation.

Mark Abernethy Bio /

I have 15+ years experience as creative director and design lead. 7 years within an agency environment, 10 years working independently with my own clients and partnering with digital agencies.

I’ve led large multi-disciplinary creative teams of up to 50 people, and headed the creative department in the first Critical Mass Toronto office. I help to assemble and direct teams of people located around the world.

Clients I’ve worked with include: Accenture, Aeroplan, Bank of Montreal, BMW, Cadillac, Elephant & Castle, HP, Humanscale, Indigo, KP, Leapfrog, NASA, NikeiD, Mercedes-Benz, Original Joe’s, and Saab.

As a veteran creative professional, my focus is to inform, inspire and motivate the team I’m working with, and ensure that our work is focused on and aligned with business strategy, user expectations, and the brand vision.

I’ve helped to create work that’s been recognized and awarded by The Cannes Cyber Lions, One Show Interactive Awards, The Webbys, London International Advertising Awards, Clio Awards, International Automotive Advertising Awards (IAAA), and various sites of the day, publications and articles.

I also like to draw pictures.