Brands + Projects /
- Mercedes Benz
- Air Canada
- Human Scale
M4RK & CO. is a Toronto-based design studio led by Mark Abernethy.
Design fundamentals, typography, and visual communication forms the basis of everything we create, including: brand strategy, marketing, advertising, UX strategy, interace design, application design, motion graphics, video, and animation.
Mark Abernethy Bio /
I have 15+ years experience as creative director and design lead. 7 years within an agency environment, 10 years working independently with my own clients and partnering with digital agencies.
I’ve led large multi-disciplinary creative teams of up to 50 people, and headed the creative department in the first Critical Mass Toronto office. I help to assemble and direct teams of people located around the world.
Clients I’ve worked with include: Accenture, Aeroplan, Bank of Montreal, BMW, Cadillac, Elephant & Castle, HP, Humanscale, Indigo, KP, Leapfrog, NASA, NikeiD, Mercedes-Benz, Original Joe’s, and Saab.
As a veteran creative professional, my focus is to inform, inspire and motivate the team I’m working with, and ensure that our work is focused on and aligned with business strategy, user expectations, and the brand vision.
I’ve helped to create work that’s been recognized and awarded by The Cannes Cyber Lions, One Show Interactive Awards, The Webbys, London International Advertising Awards, Clio Awards, International Automotive Advertising Awards (IAAA), and various sites of the day, publications and articles.
I also like to draw pictures.
Agencies + Partnerships /